Marketing Manager

Marketing Manager required by an exciting travel-industry specialist publishing and events company. Circa 50K. Mon-Fri. Hybrid (3 days) London Office. This is an opportunity to take ownership of the marketing strategy across a varied portfolio of B2C and B2B brands and lead a small team of talented marketers.

Responsibilities of Marketing Manager:

• ·         Develop and deliver marketing strategies across a portfolio of digital platforms and print publications.
• ·         Plan and coordinate campaigns across a range of channels, including email, social media, website content and paid advertising.
• ·         Lead the promotion of industry events, helping to increase registrations, ticket sales, awards entries and attendee engagement.
• ·         Build and improve customer journeys through CRM management, audience segmentation and marketing automation.
• ·         Deliver integrated client campaigns across multiple channels, ensuring projects run smoothly and achieve measurable results.
• ·         Track campaign performance using website analytics, audience insights and key metrics to continually improve future activity.
• ·         Manage marketing budgets, monitor KPIs and share performance updates and recommendations with senior leaders.
• ·         Oversee brand messaging and creative output, ensuring a consistent identity across all marketing channels.
• ·         Identify new ways to grow audiences through partnerships, new marketing opportunities and fresh campaign ideas.
• ·         Support, mentor and develop the marketing team, creating a collaborative, high-performing working environment.
• ·         Work closely with editorial, commercial and customer success teams to align marketing activity with wider business goals and support revenue growth.

Skills and Experience Required for this Marketing Manager role:

• Travel Industry Experience in a Senior Marketing role with a strong track record of delivering successful campaigns and strategies.
• Strong digital marketing knowledge across email, social media, content, CRM, automation and analytics.
• Confident using CRM and marketing platforms to create personalised customer journeys.
• Data-driven with strong analytical skills and a focus on improving performance.
• Great communication, leadership and stakeholder management skills.
• Proactive and commercially minded, with the ability to manage multiple projects in a fast-paced environment.

Marketing Manager Additional Info:

• Small collaborative, supportive and sociable team of 35 people based in Central London
• Monday to Friday, 9am – 5.30pm
• 25 days Annual leave

If you work in Marketing within Travel and you are interested in this opportunity please send your CV asap to mark@candm.co.uk